systems take on a results-oriented approach and are often referred
to as "utilitarian." This approach asks the question,
which decision will provide the greatest good to the greatest number
Problems with this
- How can you calculate
- Won't you have to
act before you can determine the outcome?
Positives of this
- Requires a consideration
of all alternatives.
- Requires a practitioners
to think about the consequences of their actions.
Examples of teleological
- The suggestion that
public relations should serve the public interest.
- Making choices not
based solely on financial considerations.