Teleological ethics systems take on a results-oriented approach and are often referred to as "utilitarian." This approach asks the question, which decision will provide the greatest good to the greatest number of people.

Problems with this approach:

• How can you calculate greatest good?
• Won't you have to act before you can determine the outcome?

Positives of this approach:

• Requires a consideration of all alternatives.
• Requires a practitioners to think about the consequences of their actions.

Examples of teleological ethics:

• The suggestion that public relations should serve the public interest.
• Making choices not based solely on financial considerations.