If all of these theories and definitions seem somewhat overwhelming to you, then this section is for you. Because ethics is essentially the result of intellectual reasoning, it is important to have guidelines to follow in the decision-making process.

Ethics is not just knowing what is right or wrong, but doing it!

For those searching for a practical application of ethics, look no further. In this portion of the site we will offer brief reviews of the following:

• The Potter Box decision-making model
• The Navran decision-making model
• Codes of Ethics
• Hypothetical Situations to Test Yourself

It is your choice, which models to follow or how to go about developing a code of ethics for your organization. This information can serve as a jumping off point.