Advocacy Fitzpatrick and Gauthier(2001)
This theory of public
relations proposes that the best way to practice public relations
ethics is through the ideal of professional responsibility.
The key points of this theory of ethics are:
- Practitioners greatest
need for ethical guidance is in the reconciling of their conflicting
roles of professional advocate and social conscience.
- Public relations professionals
best serve society by serving the special interests of his or
her client or employer.
- First loyalty is always
to client, but also have a responsibility to voice the opinions
of organizational stakeholders.
This theory is espoused
in the Public
Relations Society of America Code of Ethics. In the code's statement
of values, it defines advocacy as:
"We serve the
public interest by acting as responsible advocates for those we