Webster's Collegiate Dictionary defines public relations as "the business of inducing the public to have understanding for and goodwill toward a person, firm or institution."
The world of public relations encompasses a wide variety of institutions in society such as businesses, trade unions, government agencies, voluntary associations, foundations, sports organizations, hospitals and educational and religious institutions.
To achieve their goals, these institutions must develop effective relationships with many different audiences or publics such as employees, members, customers, local communities, shareholders, other institutions and with society at large. Often these institutions rely on public relations to effectively communicate with their respective audiences.
However, public relations remains one of the least understood functions of any institution. The purpose of this website is to show just what public relations professionals in a few of these institutions do. The four types of institutions I have chosen to showcase are businesses, non-profit organizations, sports organizations and politics.