Pen and books Writing for Web
Guidelines for producing Web content
Hemingway quote
Paper vs. On-screen


Did you know that 75% of readers scan a Web site rather than read it? Why, you ask? No one knows for sure. Some speculate that the movement of the text (scrolling up and down) encourages users to speed-read.

As a result, most experts agree that the best Web text is scannable. Here are a few techniques to make your site scannable:

  • Headlines and subheads guide readers to the information they're looking for.
  • Large type minimizes eyestrain.
  • Bold text and highlighted text can be used to make important information stand out.
  • Bulleted lists break down large chunks of information into small pieces.
  • Graphics and captions can contribute to the message of the Web page.

Readers can find the same information many places. This makes them impatient. If they don't find what their looking for quickly on your site, they'll go to another source. So, be sure your site allows users to find information -- fast.

Writing Guidelines

Informal writingScannableConciseChunksInverted pyramidHumorCredibilityLinksQuick accessHypertextGraphics
© Copyright 2002
Feedback should be directed to Denise Bortree.