Pen and books Writing for Web
Guidelines for producing Web content
Franklin quote
Paper vs. On-screen

Informal Writing

Users often complain that text on a computer screen is difficult to read. You may have experienced this yourself. See the section on reading text on paper vs. on-screen for more information on this issue.

Research has shown that readers prefer simple and informal text when reading from the screen. This style includes:

  • Simple sentences. The longer and more complex a sentence is, the more difficult it is to read. Simple short sentences are easier on the Web reader.
  • Informal language. Engage readers by talking directly to them. Use plenty of "you"s and "I"s. The Web is a medium that allows you to interact directly with your audience. Take advantage of it.

Writing Guidelines

Informal writingScannableConciseChunksInverted pyramidHumorCredibilityLinksQuick accessHypertextGraphics
© Copyright 2002
Feedback should be directed to Denise Bortree.