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Using humor

Research has found that users prefer text with some humor. But the type of humor that Web users enjoy varies (although most agree that puns or word-play humor are not funny).

It's best to get to know your audience -- be sure you know their style of humor. Culture, education, and age are just a few factors to consider when deciding on humor style.

Of course, using humor is optional for Web writers. Tread carefully -- better to be safe than sorry.


Writing Guidelines

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Feedback should be directed to Denise Bortree.