Writing Guidelines

Here are 11 basic guidelines for writing for the Web:

• Use a simple and informal writing style.
• Make text scannable.
• Make text concise.
• Break text into chunks.
• Use inverted pyramid style of writing.
• Use humor carefully.
• Create credibility with writing.
• Use outbound links carefully.
• Provide quick access to information.
• Take advantage of hypertext in Web writing.
• Use graphics to complement text.