Pen and books Writing for Web
Guidelines for producing Web content
de Leon quote
Paper vs. On-screen


Long paragraphs of text are difficult to read -- especially on the computer screen. To improve the readability of information, break it into small pieces or chunks (also called nodes). Chunks should be small and focussed on a single subject. The typical chunk is around 250 words (this number may vary slightly by genre).

Each page or component should hold a few chunks. Try to keep the total text to the size of the computer screen, to reduce the need for scrolling. Users prefer not to scroll.

No component should repeat information given in another chunk of the same article or site.

Writing Guidelines

Informal writingScannableConciseChunksInverted pyramidHumorCredibilityLinksQuick accessHypertextGraphics
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Feedback should be directed to Denise Bortree.