Background

On July 8, 1889 The Wall Street Journal published its first issue. In 1896, Dow Jones created the industrial average- with 12 stocks- and separated the railroad stocks into a separate average (renamed the transportation index in 1970). Later that year, daily publication of the average began in the Wall Street Journal. Over the course of its existence, the Wall Street Journal has won 26 Pulitzer's.

The Wall Street Journal is currently the number 1 daily newspaper in the United States with a circulation of 1,762,751. Subscribers have an average household income of $338,200 and an average household net worth of $2,176,700 - well over twice that of affluent adults.

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©Julie Bacon 2002