In 1982, using satellite transmission and color
presses, the Gannett chain established a new national newspaper,
USA Today, published and circulated throughout the United States,
Europe, and Asia. Now, 20 years later, USA Today is the second
largest daily newspaper in the United states with a circulation
of 1,692,666, including more than 160 college campuses in 1999.
Breaking news remains the biggest driver of traffic
on USATODAY.com. Nearly 15 million different people per month
click on the site by the end of 1999, a 79 percent increase over
1998. Revenues were up 89 percent, making the site one of the
few media money-makers on the Web. Also, technological advances
in 1999 allowed production of USA Today to be totally digital.
In 2000 the first significant redesign in USA Today's
history occurred, moving the paper from a 54-inch to a 50-inch
web width. And USATODAY.com will work with Gannett Broadcasting
to bring USA Today content to Gannett TV station newscasts.