Published on
April 18, 2002

Analysis of Online Media

The New York Times


Home Page

The Wall Street
Journal ONLINE

USA Today

The New York Times
on The Web


Multimedia is sprinkled throughout the site, but it does require some searching to find. The occassional slide show has very little description, which hinders understanding the context of the picture. The set up is linear, therefore you have to move throught the slides in a preset order, and there is no information on how many slides there are or how large the file is. The audio usually downloads. There is usually a single picture of the person interviewed or the subject with the audio. Though simple, it works for the New York Times style.

The is notorious for putting up an entire story on one page. There are asterisks sprinkled throughout the piece, logical breaks for a new page, and yet they insist on keeping it on one page. Perhaps they are applying the well-known fact that readers so not follow jumps in actual print versions of newspapers. While this is true, it does not apply as much in online writing. In fact the opposite is true. With online reading, readers don't have to search to find the jump themselves. They click on a link and the next installment of the reading is retrieved for them. Studies have shown that readers are more likely to stay with a story if it is broken up into smaller pieces, enabling them to look at the segments they want, for as long as they want before leaving. will probably always have high number in terms of hits on their site because they are an internationally known name and people expect a high degree of accuracy and informative news from the publication. But the site itself will not be getting hits because it is a well-written site. The length of all the documents takes an incredible amount of time to download, the JavaScript ads prevent actual reading from taking place, there is very little in the way of audio and video options and the layout is so much like the actual print version that it is dry and unappealing to the Web viewer's eye. If the could add a little color, more functional multimedia and learn to keep stories shorter, it might induce more people to click the next button.Blah Blah