Multimedia is sprinkled throughout the site, but it does require
some searching to find. The occassional slide show has very little
description, which hinders understanding the context of the picture.
The set up is linear, therefore you have to move throught the
slides in a preset order, and there is no information on how many
slides there are or how large the file is. The audio usually downloads.
There is usually a single picture of the person interviewed or
the subject with the audio. Though simple, it works for the New
York Times style.
The NYTIMES.com is notorious for putting up an entire
story on one page. There are asterisks sprinkled throughout the
piece, logical breaks for a new page, and yet they insist on keeping
it on one page. Perhaps they are applying the well-known fact
that readers so not follow jumps in actual print versions of newspapers.
While this is true, it does not apply as much in online writing.
In fact the opposite is true. With online reading, readers don't
have to search to find the jump themselves. They click on a link
and the next installment of the reading is retrieved for them.
Studies have shown that readers are more likely to stay with a
story if it is broken up into smaller pieces, enabling them to
look at the segments they want, for as long as they want before
NYTIMES.com will probably always have high number
in terms of hits on their site because they are an internationally
known name and people expect a high degree of accuracy and informative
news from the publication. But the site itself will not be getting
hits because it is a well-written site. The length of all the
documents takes an incredible amount of time to download, the
is very little in the way of audio and video options and the layout
is so much like the actual print version that it is dry and unappealing
to the Web viewer's eye. If the NYTIMES.com could add a little
color, more functional multimedia and learn to keep stories shorter,
it might induce more people to click the next button.Blah