After the University of California at Berkeley
newspaper, The Daily Californian, ran Horowitz's ad in early
March, protesters marched over to the newspaper's offices and
demanded a printed apology and the creation
of a position for reviewing the newspaper for "offensive
racial context." The Californian immediately printed a front-page apology for
allowing itself to become an "inadvertent vehicle for bigotry."
The University of California-Davis followed suit shortly thereafter.
Arizona State University's State Press, which ran the ad
March 9, also said it would apologize to its readers, while
the neighboring Daily Wildcat at the University of Arizona
stood by its decision.
The apologies in turn sparked a flood of protests in the
world of professional journalism. "Rebut Horowitz's points.
Fight his ideas with the ideas of others. But do not humiliate
the students and alumni of one of the Valley's greatest
institutions by apologizing for a failure to properly censor
[his] arguments," scolded the Arizona Republic on March 13.
The San Francisco Chronicle lamented on March 6 that today's
journalism students "... don't appreciate the First Amendment,
or understand the ugly consequences that can occur when people
with power try to dictate what other people say and think."
After weeks of damage control, the Daily Californian
acknowledged in early March that "we received dozens more
letters criticizing our apology than letters criticizing the
ad. In retrospect, we would have reacted differently to the
situation, but we stand behind our apology. The ad was
inflammatory, insensitive and purposefully confrontational.
Its intent was to give its author more publicity than he paid