Carl Byoir bust
Carl Byoir

Carl Byoir is not as notably looked at as great compared many other PR pioneers. Practicing PR in the early 1900's, Byoir was known for motivating people to do campaigns for himself. He learned many techniques of "group motivation" in his years of college. As a practitioner in the field of PR, Byoir used these methods to change the globe (Britannica).

Cuban flag In 1930 Byoir moved to Cuba to start two newspapers, the Havana Post and the Havana Telegram. Byoir restricted the audience of these papers to English speaking Cuban residents and American visitors. The paper went well for a while, but the circulation dropped over time. Instead of finding a way to get more subscribers a conventional way, he decided he needed to find a way to lure more American visitors to Cuba. After discussing the problem with Gerado Machado, president of Cuba, they struck a deal. Machado would sign Byoir for a five-year contract with the Cuban government acting as their PR president if he used his own capital to gain American tourists.

Machado Byoir got friends of an old committee to put together a campaign for him. In a single year Byoir's plan increased Cuba's tourism from 80,000 tourists to 165,000 in a year. President Machado had to do what was said, and hired Byoir and his committee as Cuba's first PR firm. The group was later named Carl Byoir & Associates. Byoir's alliance with Machado led to major American public criticism. The public felt that since the firm was associated with Cuba that they couldn't be trusted. This proved to be a hard weight to lift in the years to come.

locomotive After the Cuban tourist campaign, Byoir's firm was got involved with Eastern Railroads. The company hired Byoir's firm along with T.J. Ross and Associates, another well-known PR firm. The problem they faced involved the feud between Eastern Railroads and Pennsylvania Trucking. The trucking industry in Pennsylvania wanted to raise the weight limit for semis to 60,000 pounds in order to inflate their popular business. The railway company wanted to stop this legislation in order to stop the stealing of railway clients (Prmuseum).

Byoir ended up creating unjust ads to notify the public of the wrong doings of truckers. He also produced anti-truck material to newspapers and magazines. Byoir decided to also print the reported destructive effects of semis and the differing of weight placement and size. The bill was vetoed in a matter of weeks and Byoir's team accomplished their goal.

Byoir proved to have interesting but effective PR techniques for his time. These methods proved to accomplish hard things over a small amount of time. Byoir is looked at today as a majoe pioneer in the field of PR.