Bibliography

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Haber, G. (2001, April 2). Attendance Figures Give NHL Executive Reason to Cheer. The Tampa Tribune, p. 3.

Jenish, D. (1994, October 10). Waiting Game: a Power Struggle Could Doom a Hockey Season. Maclean's, 107, 40-43.

Ledingham, J.A., & Bruning, S. D. (1998). Relationship Management in Public Relations: Dimensions of an Organization-Public Relationship. Public Relations Review, 24, 55-65.

Mitchell, L. (2000, September 11). Securing Online Privacy- Successful E-commerce Sites Strive to Gain End-user Confidence, While End-users Learn the Ropes of Online Shopping. InfoWorld, 22, 54.

Narvaes, E. (1996, May 29). Hockey Goods Are Hot Avalanche No. 5 in Merchandising. The Denver Post, p. C-01.

Sweet, D. (2001, January 10). Sports Teams Use new Technology to Sell Tickets. Wall Street Journal, p. B6.

Walker, S. (2000, February, 11). NHL Takes Control of Its Web Luck, Agrees to Buy Out Internet Partner IBM. Wall Street Journal, p. B6.

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