Online Sources: (Lexis-Nexis)

  1. Strategy. March 27, 2000. "Best Media Plan
    Competition." Pg.BMP43, 1369 words. The Judges.
  2. PR Week. January 23,2001. 5935 words.
    "PR for the Millenium." Laura Bowery.


  1. Caywood, Clarke. The Handbook of Strategic
    Public Relations & Integrated Communications
    McGraw-Hill New York. 1997.

  2. Hendrix, Jerry. Public Relations Cases. Wadsworth. Belmont, California. 2001.
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