BIBLIOGRAPHY

Online Sources: (Lexis-Nexis)

  1. Strategy. March 27, 2000. "Best Media Plan
    Competition." Pg.BMP43, 1369 words. The Judges.
  2. PR Week. January 23,2001. 5935 words.
    "PR for the Millenium." Laura Bowery.

Books:

  1. Caywood, Clarke. The Handbook of Strategic
    Public Relations & Integrated Communications
    .
    McGraw-Hill New York. 1997.

  2. Hendrix, Jerry. Public Relations Cases. Wadsworth. Belmont, California. 2001.
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