1. McCargo, Duncan. Contemporary Japan. St. Martin's Press, New York: 2000

2. Mitsubishi Corporation. Tatemae and Honne. The Free Press, New York: 1988

3. Littlewood, Ian. The Idea of Japan. Secker and Warburg, London: 1996

4. Japan Information Network. Retrieved April 8, 2001. http://www.jinjapan.org/jd/

5. Japanese Embassy in Washington D.C. Retrieved April 2, 2001. http://www.embjapan.org

6. U.S. Commercial Service Japan. CS Japan. Retrieved April 8, 2001. http://www.csjapan.doc.gov/orp/advmm.txt

7. Sriramesh, Krishna. Class Lecture Notes. University of Florida- Fall 2000. PUR 4404- International PR.

8. Photo credits to , and sharperimage.com

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