Word of mouth, clients moving around, researching on the Internet.
Judging from the response we get from potential job candidates and clients, very effective.
No, I would not define the business we get as "a lot." I would define it as "a small amount" from people who call us "cold" after running across us on the web.
We do not advertise at all. They find us through channelseven.com or just plain researching PR firms on the web.
Do you mean for the web site? We see our site serving two functions: to help appeal to potential job candidates who want to know more about us and for potential clients who want to know what we do.
I guess we can show up on more panels visibly. However, clients do not want their PR firms getting as much ink as them, so you have to be VERY careful when you are blowing your own horn.
We always emphasize our creativity, "in the trenches" work style, and results.