Practical Approaches (to the subject of how advertising works)

Advertising is created to help someone sell something.
That means the ultimate goal of advertising is to increase the advertiser's sales no matter who is the advertiser or the target audience, what the product is, or how the ad is delivered. Based on this assumption, it is essential to understand how advertising works in the real world to make an effective advertisement.
Therefore, the major aspects of advertising should be examined in order to pursue the answer of how advertising works in the practical field. Although there are various elements and features of advertising, the following four aspects basically constitute a foundation for the actual advertising process in any type of media.

In the organizational aspects,
the major players in the overall process of advertising will be presented.
In the functional aspects,
the roles of advertising in our society will be explained.
In the operational aspects,
the major activities in an advertising campaign will be identified.
In the systematical aspects,
a model of the consumer's buying decision process will be examined, considering the impacts of advertising during the process.