[Practical Approaches]


[Image Map of Four Aspects]

  • In the organizational aspects,
    the major players in the overall process of advertising will be presented.
  • In the functional aspects,
    the roles of advertising in our society will be explained.
  • In the operational aspects,
    the major activities in an advertising campaign will be identified.
  • In the systematical aspects,
    a model of the consumer's buying decision process will be examined, considering the impacts of advertising during the process.

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© Copyright 2001, Hanjun Ko. All Rights Reserved.
Questions? Suggestions? Contact me at hanjunko@ufl.edu
Last Updated: April 18, 2001