What is a clipping service?
Clipping services monitor what is being said about your company and its products.#8 Traditionally, clipping services combed newspapers and other print media to find mention of your company's name or products.#4 Now, clipping services can monitor all types of media, including the Internet.
The value of clipping services
Clipping services can be used to: #5
- Track public opinion
- Monitor critical or time-saving issues
- Plan crisis management strategies
- Asses the impact of media relations and marketing campaigns
- Track mentions of products, services and company names
- Find out what competitors are doing
- Identify potential market trends and consumer issues
Different types of clipping services
As new technologies emerge, clipping services expand. There are three main types of clipping services.
- Print- These services usually cover newspapers, magazines and other printed publications. #4
- Broadcast- Monitors television broadcasts for mention of you company or product. #7 Results are usually returned as video clips.
- Online- Scans the Internet for keywords you supply. Online clipping services can deliver clips about as often and quickly as you want them via e-mail or a private web page. Online clipping services also have the ability to return your results on a disk or CD-ROM. #2
Copyright 2001 Amy Holtzman