What does an online clipping service do?
Online clipping services scan the Internet for mention of keywords or phases that you supply them. This allows you to monitor what is being said about your company and its products online.
Why use an online clipping service?
The Internet is growing rapidly each and every day and more and more people are turning to it as a source of news and information. Online clipping services can give you extensive, personalized clips so that you have the latest information about what is being said about your company online. #5
How do these services work?
Most online clipping services start by asking you to submit keywords and a topic and/or search parameters. Based on this information, services can conduct searches all over Internet. #5
What areas of the Internet do these services cover?
Online clipping services cover different areas of the Internet depending on what service you choose.
A good clipping service can cover: #9
- Bulletin Boards
- Online newspapers and journals
- Search engines
- Competitior sites
- Online newswire services
- Other sites of your choice
How are results returned?
The return of results varies depending on the clipping service. Some services e-mail your results throughout the day, others e-mail only once a day. More advanced services can generate a web page with your results. These pages usually include hyperlinks so you can easily go to the original article. Most services leave results active for about a month. Often, these results are for customer use only and cannot be posted, published or reproduced.
See a sample report
(This is an external link that will open in a separate browser window.)
How much do these services cost?
Prices of online clipping services vary depending on how much coverage you want, how many search terms you use and the frequency of reports. In depth national coverage can cost upwards of $1000 per month. #3 Many services charge a flat monthly, weekly or daily rate and an additional per clip charge. Because per clip charges are common, it is important to use narrow search terms so that irrelevant clips are not retuned. #6
What if I'm not sure I need a clipping service?
Some online clipping services offer a free trial period. This period can give you a good idea of the type of results that will be returned and if the service will be beneficial to your company.
Copyright 2001 Amy Holtzman