Tylenol Tampering Scare
Exxon Valdez Oil Spill
Firestone Tire Fiasco
A Whole New Ballgame
Crisis Plan Checklist
Putting it into Action
"Exxon Corporation." Microsoft Encarta Encyclopedia 99. 1993-1998. Microsoft Corporation.
Elliott, Stuart. "Exxon's Image Soiled; Public Angry at Slow Action on Oil Spill." USA Today. 04/21/89. Haddock, Tim. "Do Corporate Apologies Really Work?" Investor's Business Daily. 11/21/00.
11Line 26Holusha, John. "Exxon's Public-Relations Problem." The New York Times. 04/21/89.
14Paragraph 8Knowles, Francine. "Ford, Firestone Face Crisis in Tire Fiasco." Chicago Sun-Times. 09/01/00.
21Paragraph 14Lewin, Tamar. "Tylenol Maker Finding New Crisis Less Severe." The New York Times. 02/12/86. Lohse, Deborah. "Tire Recall Again Puts Focus on Crisis Public Relations." San Jose Mercury News. 08/31/00.
20Paragraph 13Miller, Rick. "Going Where Other Investors Fear to Tread; Firestone Tire Case Highlights Crisis Investing's Risk, Reward." Investment News. 09/04/00.
19Paragraph 5Stevenson, Richard W.. "Johnson & Johnson's Recovery." The New York Times. 07/05/86.
Burchill, James W. "Crisis Management Techniques." (speech) 02/27/97. Accessed on 03/21/01.
1Paragraph 11Diamond, Aviva."Dealing with the Media in a Crisis." www.prsa.org. Accessed on 04/08/01. Eisenberg, Daniel. "Firestone's Rough Road." www.time.com. 04/04/01. Accessed on 04/04/01. Fischer, Frank. "Communication is the Key to Crisis Management." www.office.com. 09/13/00. Accessed on 03/21/01.
6Paragraph 5Johnson and Johnson Web Site. www.johnsonandjohnson.com. Accessed 04/08/01.
GraphicParagraph 1Patterson, Bill. "A Crisis Management Plan: Are You Prepared?" www.disaster-resource.com. Accessed 03/21/01. Shankman, Peter. "Crisis Management, Internet Style." PR Insight. www.internetprguide.com. 10/02/00. Accessed on 03/21/01.
29Paragraph 6Sikich, Geary W. "'All Hazards' Crisis Management Planning." Accessed on 03/21/01. "Take Two Tylenols and Stay Away from Mad Cows!" www.about.com. Accessed on 03/21/01. "Tips for Web-disclosure during a Crisis Confirmed by Tire Companies." www.lefile.com. Accessed on 03/21/01.
27Paragraph 17"Where the Rubber Hits the Road." www.lefile.com. Accessed on 04/08/01.
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