mob of reporters











Introduction

Tylenol Tampering Scare

Exxon Valdez Oil Spill

Firestone Tire Fiasco

A Whole New Ballgame

Crisis Plan Checklist

Putting it into Action

Sources

Home

Reference Tools

"Exxon Corporation." Microsoft Encarta Encyclopedia 99. 1993-1998. Microsoft Corporation.
13Line 6
17Line 8
Lexis-Nexis Articles

Elliott, Stuart. "Exxon's Image Soiled; Public Angry at Slow Action on Oil Spill." USA Today. 04/21/89.
12Paragraph 2
15Paragraph 12
16Paragraph 8
Haddock, Tim. "Do Corporate Apologies Really Work?" Investor's Business Daily. 11/21/00.
11Line 26
Holusha, John. "Exxon's Public-Relations Problem." The New York Times. 04/21/89.
14Paragraph 8
Knowles, Francine. "Ford, Firestone Face Crisis in Tire Fiasco." Chicago Sun-Times. 09/01/00.
21Paragraph 14
Lewin, Tamar. "Tylenol Maker Finding New Crisis Less Severe." The New York Times. 02/12/86.
8Paragraph 9
9Paragraph 10
Lohse, Deborah. "Tire Recall Again Puts Focus on Crisis Public Relations." San Jose Mercury News. 08/31/00.
20Paragraph 13
Miller, Rick. "Going Where Other Investors Fear to Tread; Firestone Tire Case Highlights Crisis Investing's Risk, Reward." Investment News. 09/04/00.
19Paragraph 5
Stevenson, Richard W.. "Johnson & Johnson's Recovery." The New York Times. 07/05/86.
10Paragraph 16
Other Online Sources

Burchill, James W. "Crisis Management Techniques." (speech) 02/27/97. Accessed on 03/21/01.
1Paragraph 11
2Paragraph 61
3Paragraph 13-14
5Paragraph 21
28Paragraph 66
30Paragraph 22
33Paragraph 22
34Paragraph 48
GraphicParagraph 19
Diamond, Aviva."Dealing with the Media in a Crisis." www.prsa.org. Accessed on 04/08/01.
18Paragraph 3
GraphicParagraph 17
GraphicParagraph 13
Eisenberg, Daniel. "Firestone's Rough Road." www.time.com. 04/04/01. Accessed on 04/04/01.
22Paragraph 11
23Paragraph 12
24Paragraph 9
25Paragraph 15
26Paragraph 7
GraphicParagraph 3
Fischer, Frank. "Communication is the Key to Crisis Management." www.office.com. 09/13/00. Accessed on 03/21/01.
6Paragraph 5
Johnson and Johnson Web Site. www.johnsonandjohnson.com. Accessed 04/08/01.
GraphicParagraph 1
Patterson, Bill. "A Crisis Management Plan: Are You Prepared?" www.disaster-resource.com. Accessed 03/21/01.
4Paragraph 8
31Paragraph 26
Shankman, Peter. "Crisis Management, Internet Style." PR Insight. www.internetprguide.com. 10/02/00. Accessed on 03/21/01.
29Paragraph 6
Sikich, Geary W. "'All Hazards' Crisis Management Planning." Accessed on 03/21/01.
35Paragraph 82
GraphicParagraph 9
"Take Two Tylenols and Stay Away from Mad Cows!" www.about.com. Accessed on 03/21/01.
7Paragraph 4
32Paragraph 6
"Tips for Web-disclosure during a Crisis Confirmed by Tire Companies." www.lefile.com. Accessed on 03/21/01.
27Paragraph 17
"Where the Rubber Hits the Road." www.lefile.com. Accessed on 04/08/01.
GraphicParagraph 14






Introduction | Tylenol Case | Exxon Case | Firestone Case | Computer Age | Crisis Plan | Action Plan | Sources | Home



This page was designed by Jennifer Hogue
Last updated on 4/19/01
MMC 3260/Communications on the Internet