mob of reporters


Tylenol Tampering Scare

Exxon Valdez Oil Spill

Firestone Tire Fiasco

A Whole New Ballgame

Crisis Plan Checklist

Putting it into Action



Reference Tools

"Exxon Corporation." Microsoft Encarta Encyclopedia 99. 1993-1998. Microsoft Corporation.
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Lexis-Nexis Articles

Elliott, Stuart. "Exxon's Image Soiled; Public Angry at Slow Action on Oil Spill." USA Today. 04/21/89.
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Haddock, Tim. "Do Corporate Apologies Really Work?" Investor's Business Daily. 11/21/00.
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Holusha, John. "Exxon's Public-Relations Problem." The New York Times. 04/21/89.
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Knowles, Francine. "Ford, Firestone Face Crisis in Tire Fiasco." Chicago Sun-Times. 09/01/00.
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Lewin, Tamar. "Tylenol Maker Finding New Crisis Less Severe." The New York Times. 02/12/86.
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Lohse, Deborah. "Tire Recall Again Puts Focus on Crisis Public Relations." San Jose Mercury News. 08/31/00.
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Miller, Rick. "Going Where Other Investors Fear to Tread; Firestone Tire Case Highlights Crisis Investing's Risk, Reward." Investment News. 09/04/00.
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Stevenson, Richard W.. "Johnson & Johnson's Recovery." The New York Times. 07/05/86.
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Other Online Sources

Burchill, James W. "Crisis Management Techniques." (speech) 02/27/97. Accessed on 03/21/01.
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Diamond, Aviva."Dealing with the Media in a Crisis." Accessed on 04/08/01.
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Eisenberg, Daniel. "Firestone's Rough Road." 04/04/01. Accessed on 04/04/01.
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Fischer, Frank. "Communication is the Key to Crisis Management." 09/13/00. Accessed on 03/21/01.
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Johnson and Johnson Web Site. Accessed 04/08/01.
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Patterson, Bill. "A Crisis Management Plan: Are You Prepared?" Accessed 03/21/01.
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Shankman, Peter. "Crisis Management, Internet Style." PR Insight. 10/02/00. Accessed on 03/21/01.
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Sikich, Geary W. "'All Hazards' Crisis Management Planning." Accessed on 03/21/01.
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"Take Two Tylenols and Stay Away from Mad Cows!" Accessed on 03/21/01.
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"Tips for Web-disclosure during a Crisis Confirmed by Tire Companies." Accessed on 03/21/01.
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"Where the Rubber Hits the Road." Accessed on 04/08/01.
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Last updated on 4/19/01
MMC 3260/Communications on the Internet