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In recent years, the Internet has evolved into a communication network that many individuals have come to rely on. Although most users of the Internet use it for e-mail, there are some professions that are strictly dedicated to the Internet. Web designers and Webmasters are just two examples. However, professional use of the Internet is not just limited to those whose livelihood depends on the Net, but many different types of professionals. The Internet is used as a promotional, advertising, educational, profitable, informational and entertainment tool just to name a few. As technology advances, so does the capability of the Net and its users are taking advantage of it.

Public Relations practitioners have turned to the use of the Internet in great proportions over the past several years since the Internet boom. The Net has become one of the most powerful public relations tools available. Many companies use the Internet to publish their press releases, introduce new promotions and provide promotional support. (6) Online public relations can be used as a supplementary or main mode of communication to reach target audiences. It has been said by many professionals that a company will not survive without a link to the online world and without good public relations the link to the online world will not survive. The Internet allows a company to directly communicate with audiences from all over the world at the click of a mouse. It is cheap and it is fast. Companies love it. Consumers love it. PR practitioners love it.

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Last updated: April 18, 2001
Webmaster: Melissa Hilliard Muffe@ufl.edu