Bibliography

Step: 6
Bibliography


Caywood, Clarke. The Handbook of Strategic Public Relations & Integrated Communications. New York, 1997

Seib, Philip and Fitzpatrick, Kathy. Pubic Relations Ethics. New York, 1995

http://www.personal.psu.edu/users/w/x/wxk116/tylenol/crisis.html

http://www.roadsideamerica.com/rant/pepsipanic.html

http://www.thenewrepublic.com/textonly/012097/txtpowers012097.html

http://www.snopes2.com/business/secret/corona.htm

http://www.canoe.ca/TimeCanada0008/21_time17.html

http://www.pillowrock.com/ronnie/gerber.htm