Buzz Index Movers
Tuesday, September 11, 2001  
How the Buzz Index Works
Every day, Yahoo! determines which subjects hold the most interest for Yahoo! visitors by ranking subjects by their buzz score. A subject's buzz score is the percentage of users searching for that subject on a given day, multiplied by a constant to make the number easier to read.

Movers are the subjects that have increased their buzz score over the previous day's score by the greatest percentage. Leaders are the subjects with the greatest buzz score for a given day.

All the rankings on the Buzz Index -- both movers and leaders -- are updated each weekday and reflect the traffic from two days earlier. For example, Wednesday's Buzz Index reflects Monday's searches and clicks. (Twenty-four hours are required to process data and verify results.)

For more detailed information, visit the FAQ.

Movers > Overall
Rank Subject   1-Day Move
1 Hayden Christensen   590.39% 60
2 Blind Melon   456.81% 46
3 Shawshank Redemption   406.21% 41
4 Christine Taylor   336.72% 34
5 Susan Ward   311.74% 31
6 Emmy Awards   205.73% 20
7 Kim Clijsters   196.20% 19
8 Helena Bonham Carter   195.95% 19
9 The Ponderosa   187.62% 19
10 Cincinnati Bengals   184.98% 18

1. Hayden Christensen - search increase of 590.39%. Christensen plays the adolescent Anakin Skywalker, the Jedi who becomes Darth Vader, in Star Wars II: Attack of the Clones. At this point, even though the movie, which opens in May of 2002, was more than eight months away, Star Wars is still among the top 10 searches overall. The reason for the spike on this particular day was that on September 9 Christensen was at the Toronto Film Festival (Toronto Sun Article) to promote his first major role, in a movie called "Life as a House." Christensen was a virtual unknown before being cast in Star Wars.

2. Blind Melon - search increase of 456.81%. The presence of this search underscores the relationship between television and Internet searches. Blind Melon refers to a band that in 1993 produced a popular song called "No Rain" and an accompanying memorable video with a chubby adolescent girl dressed in a bee outfit. The band is also remembered because of the death due to drug overdose of its lead singer, Shannon Hoon. The specific reason for the spike on this day is that a "Behind the Music" story on VH1 about the band premiered on September 9.

3. Shawshank Redemption - search increase of 406.21%. This film, based on a Stephen King short story and originally released in 1994, did poorly in theatres but found popularity and an audience on video. This specific spike seems to be due to an airing of the movie on the cable TV channel TNT during the weekend ending September 9.

4. Christine Taylor - search increase of 336.72%. Christine Taylor is an actress who is married to actor Ben Stiller. She is best known for her portrayal of Marcia in the Brady Bunch movies. The reason for the spike of her name here is most likely due to her starring role in the movie Zoolander, which Stiller starred in, wrote and directed. On September 10, it was announced that the movie would be PG-13 instead of R after a battle with the MPAA over an orgy scene that featured Taylor, a Maori tribesman and a midget. Don't ask.

5. Susan Ward - search increase of 311.74%. Susan Ward is an actress who has appeared in a number of soaps - All my Children, Sunset Beach - as well as a few movies - The In Crowd, Poison Ivy: The Next Seduction, and Shallow Hal. Her spike on the Buzz list is due to her exposure as cover girl of The Best of Maxim - October 2001, which came out at approximately this time.

6. Emmy Awards - search increase of 205.7%. The Emmy awards, which annually honor the best in television, were originally scheduled for September 16, which at this time was only a week away, which explains the rise in interest for information relating to it.

7. Kim Clijsters - search increase of 196.20%. Clijsters is a tennis player who is originally from Belgium. On September 5, she lost in straight sets to Venus Williams in the US Open, but the reason her name appeared in the rankings is more likely due to the company she keeps. Her boyfriend, Australian Lleyton Hewitt, won his first US Open on September 9 against American Pete Sampras. After winning the match, Hewitt ran over to embrace his father and kiss Clijsters.

8. Helena Bonham Carter - search increase of 195.95%. Carter is an actress who was nominated for an Best Actress Academy Award for her 1997 work in The Wings of the Dove. She worked with Kenneth Branagh in his version of Frankenstein, during the filming of which their reported affair helped to end Branagh's marriage to actress Emma Thompson. In the U.S., the British actress is perhaps best known for her role in 1999's Fight Club, where she played opposite Brad Pitt and Edward Norton. Her spike here is due to her cover appearance in the British version of Maxim magazine - September 2001.

9. The Ponderosa - search increase of 187.62%. "The Ponderosa" is a prequel to television's classic western series "Bonanza" and chronicles the early years of widower Ben Cartwright and his three young sons. The original Bonanza ran from 1959-1973 (!) and featured actors Lorne Greene and Michael Landon. The new show, which airs on Pax TV, had its first airing on September 9.

10. Cincinatti Bengals - search increase of 184.98%. The Cincinatti Bengals lost the 1989 Super Bowl to the San Francisco 49ers 20-16 in game that many place among the best ever. For the most part since then, the Bengals have been perennial losers. The temporary surge in interest in them was spurred by their opening day win over the eventual Super Bowl champion New England Patriots.


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