the Buzz Index Works
|Every day, Yahoo! determines which
subjects hold the most interest for Yahoo! visitors by ranking
subjects by their buzz score. A subject's buzz score
is the percentage of users searching for that subject on a
given day, multiplied by a constant to make the number easier
Movers are the subjects that have increased their
buzz score over the previous day's score by the greatest
percentage. Leaders are the subjects with the greatest
buzz score for a given day.
All the rankings on the Buzz Index -- both movers and leaders
-- are updated each weekday and reflect the traffic from
two days earlier. For example, Wednesday's Buzz Index reflects
Monday's searches and clicks. (Twenty-four hours are required
to process data and verify results.)
For more detailed information, visit the FAQ.
Hayden Christensen - search increase of 590.39%. Christensen
plays the adolescent Anakin Skywalker, the Jedi who becomes Darth
Vader, in Star Wars II: Attack of the Clones. At this point, even
though the movie, which opens in May of 2002, was more than eight
months away, Star Wars is still among the top 10 searches overall.
The reason for the spike on this particular day was that on September
9 Christensen was at the Toronto Film Festival (Toronto
Sun Article) to promote his first major role, in a movie called
"Life as a House." Christensen was a virtual unknown before being
cast in Star Wars.
Blind Melon - search increase of 456.81%. The presence of
this search underscores the relationship between television and
Internet searches. Blind Melon refers to a band that in 1993 produced
a popular song called "No Rain" and an accompanying
memorable video with a chubby adolescent girl dressed in a bee
outfit. The band is also remembered because of the death due to
drug overdose of its lead singer, Shannon Hoon. The specific reason
for the spike on this day is that a "Behind the Music"
story on VH1 about the band premiered
on September 9.
Shawshank Redemption - search increase of 406.21%. This film, based
on a Stephen King short story and originally released in 1994, did poorly
in theatres but found popularity and an audience on video. This specific
spike seems to be due to an airing of the movie on the cable TV channel
TNT during the weekend ending September 9.
Christine Taylor - search increase of 336.72%. Christine Taylor
is an actress who is married to actor Ben Stiller. She is best
known for her portrayal of Marcia in the Brady Bunch movies. The
reason for the spike of her name here is most likely due to her
starring role in the movie Zoolander, which Stiller starred in,
wrote and directed. On September 10, it
was announced that the movie would be PG-13 instead of R after
a battle with the MPAA over an orgy scene that featured Taylor,
a Maori tribesman and a midget. Don't ask.
Susan Ward - search increase of 311.74%. Susan Ward is an
actress who has appeared in a number of soaps - All my Children,
Sunset Beach - as well as a few movies - The In Crowd, Poison
Ivy: The Next Seduction, and Shallow Hal. Her spike on the Buzz
list is due to her exposure as cover girl of The Best of Maxim
- October 2001, which came
out at approximately this time.
Emmy Awards - search increase of 205.7%. The Emmy awards, which
annually honor the best in television, were originally scheduled for
September 16, which at this time was only a week away, which explains
the rise in interest for information relating to it.
Kim Clijsters - search increase of 196.20%. Clijsters is a
tennis player who is originally from Belgium. On September 5,
she lost in straight sets to Venus Williams in the US Open, but
the reason her name appeared in the rankings is more likely due
to the company she keeps. Her boyfriend, Australian Lleyton Hewitt,
won his first US Open on September 9 against American Pete Sampras.
After winning the match, Hewitt ran
over to embrace his father and kiss Clijsters.
Helena Bonham Carter - search increase of 195.95%. Carter
is an actress who was nominated for an Best Actress Academy Award
for her 1997 work in The Wings of the Dove. She worked with Kenneth
Branagh in his version of Frankenstein, during the filming of
which their reported affair helped to end Branagh's marriage to
actress Emma Thompson. In the U.S., the British actress is perhaps
best known for her role in 1999's Fight Club, where she played
opposite Brad Pitt and Edward Norton. Her spike here is due to
appearance in the British version of Maxim magazine - September
The Ponderosa - search increase of 187.62%. "The Ponderosa"
is a prequel to television's classic western series "Bonanza"
and chronicles the early years of widower Ben Cartwright and his
three young sons. The original Bonanza ran from 1959-1973 (!)
and featured actors Lorne Greene and Michael Landon. The new show,
which airs on Pax TV, had
its first airing on September 9.
Cincinatti Bengals - search increase of 184.98%. The Cincinatti
Bengals lost the 1989 Super Bowl to the San Francisco 49ers 20-16
in game that many place among the best ever. For the most part
since then, the Bengals have been perennial losers. The temporary
surge in interest in them was spurred by their opening
day win over the eventual Super Bowl champion New England