Internet Advantages:

The virtues that make the Internet and World Wide Web so unique also make them very valuable during a crisis. As the Web continues to expand, the public often turns to a company's web site as a primary source of information during a crisis. When companies don't use the online medium to communicate during a crisis, they often risk losing their relationships they've been building with their target audiences.

Why the Internet's availability, accuracy and speed make it an ideal medium to communicate during a crisis:

  • It allows a company to immediately offer a response to the crisis.
  • Anyone can access the response from anywhere in the world.
  • Making the issue available online, only reiterates the company's conern and conveys that it's working to rectify the situation for its target audiences.