The virtues that make the Internet and World Wide Web so unique also make
them very valuable during a crisis.
As the Web continues to expand, the public often turns to a company's web
site as a primary source of information during a crisis. When companies
don't use the online medium to communicate during a crisis, they often
risk losing their relationships they've been building with their
Why the Internet's availability, accuracy and speed make it an ideal
medium to communicate during a crisis:
It allows a company to immediately offer a response to the crisis.
Anyone can access the response from anywhere in the world.
Making the issue available online, only reiterates the company's conern
and conveys that it's working to rectify the situation for its target audiences.