The key to surviving a crisis is through advanced, detailed planning.
To be ready for a crisis when it occurs, we must
develop a plan known as crisis management. This plan works to minimize
the potential damage of a crisis or even eliminate a crisis altogether.
Every company should have a Crisis Management Team (CMT), whose job it is
to conduct an audit and be sure all employees and members of the company
are prepared when a crisis arises. Below are 10 key points to remember
when planning for a crisis.
Ensure all managers and employees know the Goals, Objectives,
Roles and Mission Statement of your organization.
Conduct a "crisis potentiality audit", where the CMT walks around,
looks and asks questions.
Identify, recruit and train your CMT complete with job description
and reporting procedures.
Allocate resources for a crisis operations room.
Develop a crisis management plan based on your vulnerability audit and make
recommendations for preventive measures.
Identify your target audiences.
Conduct crisis management exercises at least twice a year.
Make adjustments to your crisis management plan following these
exercises to keep your plan up-to-date.
Designate a spokesperson and an alternate spokesperson for the CMT.
Remember, when crisis management is done properly and is based
on preparation, crisis planning and the twice a year exercises can lead
to the ultimate crisis prevention.