The key to surviving a crisis is through advanced, detailed planning.

      To be ready for a crisis when it occurs, we must develop a plan known as crisis management. This plan works to minimize the potential damage of a crisis or even eliminate a crisis altogether. Every company should have a Crisis Management Team (CMT), whose job it is to conduct an audit and be sure all employees and members of the company are prepared when a crisis arises. Below are 10 key points to remember when planning for a crisis.


  • Ensure all managers and employees know the Goals, Objectives, Roles and Mission Statement of your organization.

  • Conduct a "crisis potentiality audit", where the CMT walks around, looks and asks questions.

  • Identify, recruit and train your CMT complete with job description and reporting procedures.

  • Allocate resources for a crisis operations room.

  • Develop a crisis management plan based on your vulnerability audit and make recommendations for preventive measures.

  • Identify your target audiences.

  • Conduct crisis management exercises at least twice a year.

  • Make adjustments to your crisis management plan following these exercises to keep your plan up-to-date.

  • Designate a spokesperson and an alternate spokesperson for the CMT.

  • Remember, when crisis management is done properly and is based on preparation, crisis planning and the twice a year exercises can lead to the ultimate crisis prevention.