Most companies get invitations to discuss their operations and performance before many groups, including security analyst society chapters, stockbroker clubs, investment clubs, and analyst meetings hosted by investment firms such as Merrill Lynch, First Boston and Goldman Sachs. The choice of which meetings to attend should match the audience focus of the investor relations function. The goal of the presentation is to persuade investors to buy or hold the company's stock.

Computer-mediated presentations can be developed using a program like Adobe Persuasion or Microsoft Power Point presentation software. These presentations require a computer, a color LCD panel and a high-intensity overhead projector, or the computer can be connected directly to a large-screen monitor. The advantages of computer-mediated presentations seem fairly clear - retention and flexibility.

A useful illustration such as a visually attractive and easy to follow stock chart can enhance your presentation .

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Copywright 2001, Sheila E. Fridman, Gainesville, Fla.
This site was last updated Wednesday, April 19, 2001.
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