Surveys

Surveys are a quantitative measure of observation. Surveys are a written, structured series of questions or probes that collect information from publics. Four types will be discussed: Face-to Face Interviews, Telephone Interviews, Self-Administered Surveys and Mailed Surveys. All four types have advantages and disadvantages that must be weighed when deciding which survey to conduct. Surveys can contain open-ended or close-ended questions. Open-ended questions do not have a predetermined set of options, the respondent can fill in an answer. Close-ended questions are limited to a set of options provided on the survey.

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