How does Allstate use Public Relations?

Every company no matter the size or function uses public relations to gain consumer acceptance and knowledge of their product. For Allstate there are many forms of public relations to utilize. However, what is public relations or pr?

There are many definitions to Public Relations, Random Houses' Webster's dictionary defines pr as the actions of a corporation, individual, government, etc. in promoting goodwill with the public. Basically, it deals with Allstate's public image, and how the company portrays itself.

Allstate uses pr to attract new clients and to reassure their established ones. The following are just three examples of the devices they use:

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