Internet Marketing



According to Berkowitz, Kerin, Hartley and Rudelius, "marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives." The Internet has made it possible for companies to track industry trends, pricing and marketing plans of competitors. This makes it easier for companies to execute plans that are innovative and memorable. The marketing department can use the Internet to acquire pertinent information regarding marketing specifics and market research, through numerous dot.com companies. For example, Cyber Atlas is a dot.com company that, "provides readers with valuable statistics and Web marketing information, enabling them to understand their business environment and make more informed business decisions."

Companies can also search the Internet for a marketing firm to help with its marketing plan, such as Lassoo Interactive. "Lassoo is the online marketing partner for more than a dozen companies, focusing on building their audience, their revenue and their brands on the Internet. It is an online marketing company that helps individual companies with a high-quality marketing plan.