Introducing new technology
through public relations on the Web

References

The Internet—introduction Using the Internet effectively Print media use study
Making Web pages better Technology marketing models Conclusions
References

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References

Ballard, Debbi. (1997, February 5). Public relations, sales promotions and high technology [WWW document]. URL http://www2.networkmarketing.com/profitsonline/ Articles/Ballard.html

Bovet, Susan Fry. (1994, February). Technology speeds message delivery and monitoring. Public Relations Journal, 50, 2.

Domeshek, David. (1993, Fall). How to market groundbreaking products. Public Relations Quarterly, 38, 8-11.

Pawluk, Hal. (1997, February 2). Marketing high technology [WWW document]. URL http://www.pawluk.com/pages/adsno.htm

Pawluk, Hal. (1997, April 13). Pyramid of power [WWW document]. URL http://www.pawluk.com/pages/pyramid.htm

Pawluk, Hal. (1997, April 13). Web basics [WWW document]. URL http://www.pawluk.com/pages/webdes.htm#blinker

Ross, Steven S. and Don Middleberg. (1997, April 13). Executive summary [WWW document]. URL http://www.mediasource.com/study/CH01.HTM

Ross, Steven S. and Don Middleberg. (1997, April 13). Where journalists get onto the highway [WWW document]. URL http://www.mediasource.com/study/CH02.HTM

Ross, Steven S. and Don Middleberg. (1997, April 13). The basic business is the same [WWW document]. URL http://www.mediasource.com/study/CH03.HTM

Ross, Steven S. and Don Middleberg. (1997, April 13). What journalists find useful on the Web [WWW document]. URL http://www.mediasource.com/study/CH04.HTM

Reputation management. (1997, March 7). Tech marketing comes of age [WWW document]. URL http://www.register.com/prcentral/rmja96tech.htm Wiesendanger, Betsy. (1994, February). Plug into a world of information. Public Relations Journal, 50, 20-23.

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The Internet—introduction | Using the Internet effectively | Print media use study
Making Web pages better | Technology marketing models | Conclusions
References