The Web Advantage
E-mail addresses are flashing between videos, at the end of commercials,movie posters, newscasts and basically every medium. The key to get the web addresses to the public for them to visit the site and interact as much as possible with the movie. Today there are games, sweepstakes, interviews with the characters and directors, live chat rooms, behind the scenes....and the list goes on.
Starship Troopers, for example, will enlist you as a vitual volunteer with "space bugs" and battling soldiers. You can join e-mail-swapping platoons and earn points and possible prizes for recruiting others. Even download templates to create personal Mobile Infantry home pages.