Hollywood Hacks Into Web Advertising
Hollywood Hacks Into
In 1995 creating web sites to advertise Tinsel Town's motion pictures exploded. Everyone was jumping on the Internet bandwagon and Hollywood couldn't be left behind. "It's going to be huge...a huge tool for involving people in movies and encouraging them to go," said Authur Cohen, president of worldwide marketing for paramount Pictures. If Disney was promoting all its major releases on the web, it must have been a promising medium.
Two years later, web sites are becoming an essential medium for Movies. Sites are more interactive than ever before.