African-Americans Online


According to a recent survey and interview published in Advertising Age done by the internet site EverythingBlack.com, African-Americans are now starting to attract the interest of major advertisers like General Motors and Colgate.


The study revealed that 39% of Internet-connected blacks have household incomes over $50,000; 34% have attended some college and 44% are between the ages of 24 and 49. The study also revealed that 14% of Internet-connected African-Americans usually shop online at least once a month vs. 5% of white Internet users surveyed.


While this survey's results may not be generalizable to the entire African-American population, it does show that there is a strong consumer market of blacks online. Advertisers need to recognize this phenomenon and take advantage of it.