A Brief Intoduction to Internet Radio

Broadcasting via the Internet, or "netcasting," has quickly gained popularity as a mass medium. According to a study conducted by Arbitron and Edison Media Research in February of 1999, thirteen percent of Americans have listened to radio broadcasting on the Internet, more than double the audience from six months earlier. In addition, radio industry insiders reported that nearly 1,000 stations were doing some broadcasting on the Internet by November of 1998.

This project seeks to provide a comprehensive overview of this burgeoning industry by examining many aspects of netcasting, including its advent, the technology involved and the current financial status of the industry. It also takes a quick look at some sites around the web and the variety of choices offered to net surfers. Perhaps most importantly, there is a section that examines the implications of the growing popularity of Internet radio and what this may mean for broadcasters in the future.