On the flipside of trying to appeal to a national audience. however, is the dilemma of deciding which advertising to carry. Stations risk losing their local audience by trying to appeal to broader geographic demographics and losing the local appeal. The number of competing stations on the Internet is another drawback to trying to appeal to a broader audience online. There are over 2,500 stations currently broadcasting and that number could potentially keep growing forever since there is no scarcity of spectrum space as there is in broadcast radio. Of course, this unlimited space also means that anyone can be a broadcaster. This should allow for a more diverse range of voices.
For consumers, the continuing development of Internet radio cannot be anything but good. Internet radio already offers an exponential amount of listening options as well as easy access for office workers. Sonicbox has already developed a device that allows users to receive the signal in their FM radio. In the near future, the development of wireless Internet will allow for such a receiver to be placed in automobiles. The one difficulty that Internet radio has right now, signal transmission breakup, will be resolved once high-speed access becomes more prevalent.