Resources and Other Related Links
"This Stuff is Kind of
Interesting. Tell me More..."
The following websites and resources were what was used to gather information on online advertising, with emphasis on banner advertising. Click on a resource to visit the website and learn even more about advertising on the web!
Ad Resource: Internet Advertising and Promotion Resources
This site is your one-stop site for information on web advertising. It provides statistical information on anything regarding Online advertising and promotion.
Media Research Institute, Inc.
This site provides data on the various aspects of advertising media planning. Kent Lancaster, Ph.D., president of MRI, also teaches media planning in the University of Florida College of Journalism and Communications.
Article: "Internet Advertising Focused on E-Commerce, Not