The Internet has quickly become the fastest growing medium for advertising, outrunning even media monsters such as television and Magazines. Online advertising is unique in that there is more of a narrow focus on e-commerce rather than on building strong offline brands, which is typical of other advertising media.

1. Audience selectivity:
Advertisers are able to tailor advertising message content to very narrow target audiences across the online world.

2. Geographic flexibility:
Advertisers can purchase advertising specific to local, national, and global markets.

3. Upscale average audience:
Online advertising targets audiences who either owns or has access to a computer, and who are more technologically savvy.