ADVERTISING TIDBIT

The Internet:
A Different Kind of Media

The Internet has quickly become the fastest growing medium for advertising, outrunning even media monsters such as television and Magazines. Online advertising is unique in that there is more of a narrow focus on e-commerce rather than on building strong offline brands, which is typical of other advertising media.

Advertising Online: A Look at Banner Ads

Learn key terms of online advertising.

terms
A crash course in online advertising with special attention given to banners.

overview
Have you ever seen a banner ad? Click here for samples.

samples
choose
your
destination
This section discusses the cost of banner ads.

pricing
The 25 most visible advertisers on the web.

advertisers
The source page
resources




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STRENGTHS OF ONLINE ADVERTISING

1. Audience selectivity:
Advertisers are able to tailor advertising message content to very narrow target audiences across the online world.

2. Geographic flexibility:
Advertisers can purchase advertising specific to local, national, and global markets.

3. Upscale average audience:
Online advertising targets audiences who either owns or has access to a computer, and who are more technologically savvy.