Top Advertisers
on the Web

"Who are the Major Players?"



Top 25 Web Advertisers of October 1999** (Source: Nielson/Net Ratings)

Remember: An impression is counted each time an ad banner is fully loaded onto a user's screen. Total impressions and unduplicated audience size are based on banner ads meeting minimum sample criterion of 40 persons per unique banner. Impressions reported include house ads, which are ads that run on an advertiser's own Web property.


Rank Advertiser Impressions (000) Reach Percent
1 TRUSTe 1,183,157 23.8
2 Microsoft 540,349 40.8
3 Yahoo! 342,841 30.7
4 Amazon 302,411 37.6
5 SexTracker 225,407 8.5
6 America Online 202,697 29.8
7 Next Card 181,047 23.7
8 E*Trade 144,347 13.4
9 Wingspan Bank 143,008 24.1
10 TD Waterhouse 137,759 26.7
11 Ad Council 124,198 11.2
12 WebSideStory 117,631 15.4
13 Barnes and Noble 115,637 19.7
14 Netscape 110,470 23.6
15 AT&T 108,197 18.0
16 eBay 106,164 18.6
17 SexSwap 106,164 3.8
18 Discover Brokerage 101,761 7.8
19 Ameritrade 100,702 4.8
20 LinkExchange 96,644 9.6
21 At Hand 93,031 13.8
22 Network Solutions 88,770 16.4
23 Better Business Bureau 84,819 15.1
24 Sprint 84,780 10.4
25 CDNOW 79,366 18.5

**These figures were taken from the Ad Resource website.