Top Advertisers
on the Web
"Who are the Major Players?"
Top 25 Web Advertisers of October 1999** (Source: Nielson/Net Ratings)
Remember: An impression is counted each time an ad banner is fully loaded onto a user's screen. Total impressions and unduplicated audience size are based on banner ads meeting minimum sample criterion of 40 persons per unique banner. Impressions reported include house ads, which are ads that run on an advertiser's own Web property.
| Rank | Advertiser | Impressions (000) | Reach Percent |
| 1 | TRUSTe | 1,183,157 | 23.8 |
| 2 | Microsoft | 540,349 | 40.8 |
| 3 | Yahoo! | 342,841 | 30.7 |
| 4 | Amazon | 302,411 | 37.6 |
| 5 | SexTracker | 225,407 | 8.5 |
| 6 | America Online | 202,697 | 29.8 |
| 7 | Next Card | 181,047 | 23.7 |
| 8 | E*Trade | 144,347 | 13.4 |
| 9 | Wingspan Bank | 143,008 | 24.1 |
| 10 | TD Waterhouse | 137,759 | 26.7 |
| 11 | Ad Council | 124,198 | 11.2 |
| 12 | WebSideStory | 117,631 | 15.4 |
| 13 | Barnes and Noble | 115,637 | 19.7 |
| 14 | Netscape | 110,470 | 23.6 |
| 15 | AT&T | 108,197 | 18.0 |
| 16 | eBay | 106,164 | 18.6 |
| 17 | SexSwap | 106,164 | 3.8 |
| 18 | Discover Brokerage | 101,761 | 7.8 |
| 19 | Ameritrade | 100,702 | 4.8 |
| 20 | LinkExchange | 96,644 | 9.6 | 21 | At Hand | 93,031 | 13.8 |
| 22 | Network Solutions | 88,770 | 16.4 |
| 23 | Better Business Bureau | 84,819 | 15.1 |
| 24 | Sprint | 84,780 | 10.4 |
| 25 | CDNOW | 79,366 | 18.5 |
**These figures were taken from the Ad Resource website.