The potential market includes professionals who want to promote their company, client or not-for profit organizations, through an internet PR strategy.
A business week/ Harris poll indicates that more than one-fifth of the US households, or 40 million people browse the web. With the explosive popularity of the internet , many businesses and not for profit organizations are either already on the internet or are flocking to it to the tune of millions of dollars per year.
Once they discovered the internet as a viable consumer medium in 1994 & 1995, companies turned to the World Wide Web seeking new riches. Online commerce immediately became the Internet's holy grail for many companies, and the focus focus has been primarily on marketing, sales and advertising. Public Relations has been treated as an afterthought. However, in recent times PR has become one of the primary business functions served by the internet and the company web site.