What is Online PR?

Public Relations means the management of a company's image through communication. It's about building reputations, developing relationships, creating a positive image, and informing and persuading people.

It's different than advertising and marketing which manage demand. These create or define a need and encourage people to seek a certain solution. PR is definitely considered a more long term program or investment . Results are measured through image surveys that examine the public's attitude toward your company or industry, motivation research which look at why the public's perception is favorable or not; effectiveness surveys that examine the impact of PR on public opinion; content analyses that measure how much media coverage your company gets and how much of it is positive versus negative.

Main | What | Why | Are PR Professionals Interested?
Create A Plan | The Future | PR Firms Online | Citations

mailto: Shachea A Christie
College of Journalism and Communications
University of Florida