Traditional Public Relations tactics have long been used to support marketing efforts. Newsletters, media relations, spokesperson placements, product reviews and by-lined articles are just a few of the activities by which a brand can achieve a presence in front of key target audiences.
Developing an online service starts with a focus on strategy. Through analyzing your business goals and objectives, target audience, competitive environment and market place conditions, you can
then determine how to apply interactive marketing solutions to help move your business in synergy with your overall marketing plans.
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mailto: Shachea A Christie
College of Journalism and Communications
University of Florida