Another popular propagandistic poster theme, the idea of defending the nation combined with defense of the family, emphasizes the masculine protective nature. In a culture stratified by the traditional masculine and feminine roles, propagandists realize the benefits of using the stereotypical gender characteristics. During the first half of the twentieth century men and women still believed in the traditional roles of male provider and female homemaker. Propaganda posters use these cultural stereotypes to prod men into battle and inspire women to motivate their men. War posters associate battle with a gentleman's sport, appealing to "idealized masculine traits as men were urged to show their sportsmanship in the greatest game in the world, to fight for the honor of their women, and to demonstrate their toughness in the ultimate test of courage."
     Wartime posters also begin to show the shift in gender roles and characteristics taking place towards the end of the world wars. Females become symbols of the nation "beckoning young men to follow their call; young women seduced or taunted men to prove their manliness; women and children expected to be protected."  Yet this persuasive power transforms women "from the traditional ideal of domestic angel, dedicated to caring for her family, into the motherly authority of the sexually enticing goddess demanding that men sacrifice themselves" for the war effort.