Look and listen to national and state print ads, tv ads, and radio ads.
A second factor contributing to teen smoking is the everybody’s
doing it philosophy. During those early teenage years, kids are
desperately trying to fit in and be cool. Most kids think they are
invincible and they cannot become addicted to cigarettes. For this
reason, some teenagers decide to join in the smoking crowd. It is much
easier to give in to peer pressure when you are at an age where you are
not sure what you want. Also most teenagers are not concerned with the
long term effects of anything, even if premature death is a
For some teenagers, smoking might mean independence. One of the
main developmental tasks of adolescence is to assert independence from
one’s parents by construction of one’s own identity. Marlboro had
successfully exploited that need for years with its cowboy alone on the
range. A Virgina Slims campaign once claimed that the cigarette was
as free-spirited as you (Roberts, 38).
Lastly, weight control is a major issue among teenage girls and is it exemplified in cigarette advertisements. Misty's cigarettes are slim and sassy. A Virginia Slims ad says, "If I ran the world, calories wouldn’t count" (Roberts, 38). The models in the advertisements are extremely thin wearing fashionable clothes. Even the cigarettes themselves are extra slender. Fashion and celebrity magazines help promote an ultra-slim beauty ideal by carrying plenty of cigarette advertising. Yet, they rarely speak out editorially about the dangers of smoking. Teenagers are only given the so called positive side of smoking in advertisements. They are never shown what tobacco does to their heart and lungs.
Created by: Tracy Lynn Wise E-mail: firstname.lastname@example.org