Web gurus Vincent Flanders and Michael Willis' Web Pages That Suck provides an interesting counterpoint to my prediction. Their book and website are full of suggestions for good design. Their guiding principle seems to be logical layout. Their techniques may become standardized into the conventions of Web page design. It will be the duty of emerging artists to break these conventions- that is the responsibility of any artist in any medium, otherwise the art becomes stagnate due to lack of innovation. Vincent and Flanders' criticisms like "weird spacing," "hard to read text," "number one desgin mistake made on the Web is using large graphics" will become the hallmarks of good Web Art, precisely because it is illogical. Although they do not recommend use of sound files unless absolutely necessary, sound files will open up new avenues for future artists. We may never know how many geniuses of that past have had to choose one medium over another. William Blake, whose engravings are as beautiful as is poetry, is the only one that comes to mind who was able to appeal to more than one sense expertly. Synthesis of sight and sound are at one's fingertips with the Web.
The technique that will be most challenging to master is the system of links within a particular work. The links are not only the method one would use to navigate between pages; they are an intrinsic part of the work. The artist is able to force the viewer into certain choices (by putting only one link on a page) and at other times, he/she may let the viewer decide which way to go next. Not only will different people have different interpretations of the same work, the same person may have different interpretations with different viewings. The only reliable criterium for judging what is good Web Art is that people will come back more than once to see the same work.
What Is Web Art
Conventions and Techniques
This page created by Govind Shanadi