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Cyberatlas staff (1998, October 20) . Sharp rise in online ad spending. Cyberatlas [WWW Document]. http://cyberatlas.internet.com/segments/advertising/ad_spending.html.
Internet News staff (1997, December 31) . Report: Web ad revenues hit $70 million in November. Internet News [WWW Document]. http://www.internetnews.com/IAR/1997/12/3101-report.html.
Internet News staff (1997, November 17) . Internet ad spending to reach $5.1 billion, study says. Internet News [WWW Document]. http://www.internetnews.com/IAR/1998/11/1701-internet.html.
Meeker, M. (1997) . The Internet advertising report. New York: HarperBusiness.
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Parsons, A. J. (1997) . The impact of Internet advertising: New medium or new marketing paradigm? Proceedings of the ARF's Interactive Media Research Summit III, 5-16.
Vonder Haar, S. (1998, June 15) . It's not banner times for web advertising. ZDNet [WWW document]. http://www.zdnet.com/intweek/printhigh/61598/cov615.html.
Zeff, R., & Aronson, B. (1997) . Advertising on the Internet. New York: John Wiley & Sons, Inc.
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