Marketing Uses

easuring traffic on the Internet does not only help in pricing strategies, but it also provides marketers with some useful information. As this medium continues to change, more marketing applications will be possible. The following demonstrates what marketers can learn through measuring their sites:

Tracking visits offers an idea of the traffic on the site.
Pages per visit and length of visit can indicate the level of interest in the site's content by users.
Tracking first-time and repeat visitors indicates whether a site has a loyal customer base.
Usage times shows you the most popular times the site is accessed (and provides a deadline for updating the site on a daily basis) and the least popular times the site is accessed (which may be the best time to perform server maintenance).
The most popular pages are where to invest resources and the least popular pages are places not to invest.
Knowing the browsers used to access the site can help know how to better design the site.
Determining the referring URL is a way to track effectiveness of links.
The user domain indicates whether users access the site from a commercial domain, educational domain, etc.
Knowing the platform can provide useful information for computer or software companies.
Common entrance pages to the site indicate which pages need to have the look and feel of a home page.
Common exit pages indicate pages that may need to be redesigned to discourage exit.