Welcome to my project on the topic of Web Measurement. As more people surf the web and more companies build a presence on the Internet through advertising and web sites, the issue of measuring this medium becomes even more critical.

Use the links to the left to navigate this site. I hope you find this site to be informative and entertaining.

If you have any comments or suggestions, please e-mail me at ksburns@ufl.edu.

Kelli Burns

Welcome | Background | Terminology | Ad Types | Issues | Tools | Marketing | Standards | Trends | Fun | Resources