References

"Firestone Now Spending At Least $2 Million a Month on PR, According to PRWeek's Estimate"

"Bridgestone/Firestone Tries New PR"

"Tiremaker Hires New PR Agency"

"The Perils and Potential Rewards of Crisis Managing for Firestone"

"Firestone Feared Middle-East Woes: US Lawmaker"

"Ford Chairman William Clay Ford Jr. to Take Spotlight in Tire/SUV Controversy: Admits Company's Reputation Has 'Really Taken a Heck of a Hit'"